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The Event Cinema Association is a non-profit organisation, whose mission is to promote and raise the public profile of Event Cinema for content providers, distributors and exhibitors by promoting events and the industry as a whole for the benefit of audiences and the industry. The ECA provides data analysis for distributors and exhibitors of event cinema to help grow the sector, and provides support for technical and commercial issues affecting those involved. We are committed to providing education and information, so that great content reaches ever-growing audiences.
LONDON Thursday 11 April 2013: The Event Cinema Association and IHS Screen Digest are delighted to announce the release of a brand new body of research in the area of Alternative Content, also known as Event Cinema, for the first time.
Scarcity of data
Recognising a need for hard facts in this emerging market, the ECA and IHS Screen Digest have collaborated on this new research, with some surprising findings that stand to shape the industry and ultimately encourage and attract investment. A cross section of European territories from Ireland to Russia was examined, with the assistance of ECA members and others, and while the data confirmed some more obvious patterns, others are emerging that will prove fascinating over the next 12-24 months.
Bucking the trend
A wealth of pan-European statistics has been collected and analysed for the first time since the emergence of Event Cinema back in 2006, and among the trends established, IHS Screen Digest has learned that contrary to many assumptions, the number of recorded events is actually growing, and business models for both live and recorded are developing and co-existing happily. Certainly exhibitors have the flexibility of recorded events to schedule around their mainstream content, and the opportunity to build their audience and market accordingly, although live events undoubtedly have the thrill factor and temporal experience that appeals to audiences more, and box office results reflect this. Read more
Leading event cinema distributor, Omniverse Vision, is pleased to announce that on 8th April it attracted its’ one millionth customer at a US screening of Great Expectations.
Since launching in September 2010, the company has released such landmark titles as Les Miserables 25th Anniversary Concert, Led Zeppelin – Celebration Day, The Phantom of the Opera 25th Anniversary Concert and most recently achieved a first with the live broadcast of the West End gala opening night of Great Expectations. This summer the company will notch up another first with the live 3D broadcast of The Mariinsky Theatre’s Swan Lake, which is being produced in 3D by Cameron Pace the company behind Avatar and Life of Pi.
Event cinema is a fast growing sector of the global film industry with opera, ballet, popular music, sports and theatre events now becoming regular fare for global cinema audiences. The recent establishment of The Event Cinema Association, of which Omniverse Vision is a founding member, demonstrates the increasing importance of this sector of the business.
CEO, Grant Calton commented: “Event cinema is an increasingly exciting sector to be part of and we look forward to seeing our business continue to grow, and to develop increasingly innovative content for global cinema audiences. It is particularly exciting to be working with partners of the calibre of Cameron Pace on our upcoming Mariinsky series, as it proves that event cinema is being recognized at the highest levels of the industry. We look forward to the next million customers enjoying our content.”