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The Event Cinema Association (ECA) believes passionately in education as a way forward to grow the business of Event Cinema and maintain the high standards that exist at source; if the content is professionally executed in the opera house, ballet company, theatre, museum, art gallery etc. then in the name of making the arts accessible to all, the delivery of this content live and recorded via satellite and the experience of the viewer should be of the highest quality possible.
The definition of Event Cinema is broadening all the time and content providers are emerging from an increasingly diverse set of backgrounds, bringing with them their own set of technical standards and preconceptions of what the deliverables ought to be. Often content providers are unaware that the technical standards for theatrical release are substantially different to their own standards for deliverables. Likewise cinemas are equipping themselves with satellite capability and are also in need of clarity on live delivery as this technology is so new and little education on this subject currently exists.
The ECA is therefore committed to bridging that gap in knowledge by producing a Technical Delivery Handbook, a management level, impartial guide to this new market in plain English, detailing the live delivery of non-movie content, to be updated periodically. It will seek to demystify the process, following the execution of an Event Cinema release from the filming of a live event at source through to receiving a live signal in a projection booth of a cinema. It will benefit content providers, distributors, exhibitors and ultimately audiences throughout the UK who have on occasion had to suffer poor sound quality, incorrect aspect ratios and black screens for example.
To that end we are being assisted kindly by members of the UK Event Cinema community representing each link in the chain – content providers, distributors, satellite providers, exhibitors and sound services providers, as well as the Chair of the European Digital Cinema Forum – all of whom feel that the sharing of best practice is the only way for the industry to grow and quality standards and reputations to remain high.
Our Working Group consists of the following participants who have kindly agreed to give their time to this initiative:
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For non-members, handbooks are priced at £75 + VAT (incl shipping).
Director of Digital Distribution, BBC Worldwide
Consultant for the Royal Opera House
Head of Acquisitions and Distribution, CinemaLive
Owner, The Picture House Uckfield
Sales Manager, Arqiva
CEO, DSAT Cinema
Director, Julian Pinn Ltd
Owner, Studio Equipment
Managing Director, Event Cinema Association (ECA)