EVENT CINEMA ASSOCIATION .ORG
EVENT CINEMA ASSOCIATION
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UK BOX OFFICE EVENT CINEMA REVENUE £19M
24 July 2014
BY CHRISTOPHER BARRETT: Event Cinema generated £18.7 million at the UK box office in 2013 with theatre the most profitable genre, according to the BFI.
The BFI Statistical Yearbook 2014, unveiled today at the organisation’s central London headquarters, showed that while only 12.6% of all 111 events screened were theatre shows, they generated 36% of the overall event cinema box office at around £6.7 million.
The data, compiled by research firm Rentrak, stated that 44 opera shows were screened in 2013, more than any other type of event, and generated £4.8 million to claim a 25.7 % event cinema box office market share.
The BFI Yearbook also includes IHS data that tracks the number of events screened in UK cinemas by event type from 2007 to 2012. Opera has enjoyed the most growth with just eight events in 2007 but a peak of 52 in 2012.
BFI Research and Statistics Head Vivian Avery, the Yearbook’s author, said while there is a lack of research currently into demographics trends within Event Cinema audiences, at the overall UK film box office moviegoers aged 7-to-24 made up 47% of total admissions as 2013 revenues exceeded £1 billion.