Another year wrapped up at CineEurope! Thanks to our members for attending the event cinema focus session and seminars.

The Event Cinema Association (ECA) was welcomed back to CineEurope with our biggest presence ever, including a dedicated Event Cinema Focus Session as well as several targeted member Seminars.

On the Trade Show Floor, the Event Cinema Focus Session 'Jump-Starting Event Cinema', featured a panel of leading industry professionals, including Josep Maria Farras (FC Barcelona), Katrin Mathe (CGR Events), Simon Rees (Cineplace), Miguel Rivera (Cinepolis Group) and Gabriel Swartland (Movio).

Moderated by Celluloid Junkie's Patrick Von Sychowski, the panel looked beyond the arts to examine next steps to grow the Event Cinema industry, as well as how technology and brand partners may help engage new customer groups.

The session was introduced by ECA Board Member and VP Event Cinema, Cineplex Entertainment's Brad LaDouceur with a keynote on the status of the Event Cinema industry worldwide.

---------------------------------------------------------------

Brad LaDouceur's keynote on the status of the Event Cinema industry worldwide

Brad LaDouceur's presentation on Event Cinema worldwide is available for download exclusively for Members of the ECA:

 ECA Member  Presentation Section (login required)

---------------------------------------------------------------

The week also saw a number of targeted Event Cinema Seminars and Learning Zones including 'Know Thy Audience', a panel session outlining the importance of defining the audience for a successful film marketing approach.  Moderated by Nick Adams, the panellists featured Ben Johnson (Gruvi), Joe Evea (CinEvents) and Jessica Carlin (Screen Moguls).

Learning Zone topic, presented by Gruvi's Ben Johnson, 'How Effectively are European Cinemas reaching online audiences?' featured a performance A.U.D.I.T. of Europe's major chain's websites to provide a benchmark of ranking according to 5 important KPI's. Learning Zone 'New Platforms', presented by Cineplace, Powster and ourscreen, recognised the necessity to embrace digital technology and data to help connect and grow the Event Cinema industry.

Finally the Seminar sessions were wrapped up by Vue Entertainment's Johnny Carr and Hollie Bradley's session entitled, 'This is not a cinema', where they gave an insight into how Vue rebranded and invigorated the Event Cinema category through an innovative marketing campaign.

 WITH SPECIAL THANKS TO

---------------------------------------------------------------

 NETWORKING DRINKS IMAGE GALLERY

THANK YOU TO OUR NETWORKING
 DRINKS SPONSORS