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EVENT CINEMA ASSOCIATION
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RAMMSTEIN: Paris becomes the most popular one-off screening cinema event in Russia since 2013
ECA Member: NEVAfILM EMOTION
VISIT MEMBER WEBSITE: nevafilm.ru
Nevafilm distributed the Paris concert of the German rock group Rammstein exclusively in Russia and the CIS territories on 23rd March 2017. Starting pre-sales from 20th of January and booking the event venue by venue with many cinemas selling out, RAMMSTEIN: Paris has become the most successful cinema event since 2013.
The exclusive world cinema premiere, directed by renowned music director Jonas Åkerlund, was shown in more than 80 cities and 200 cinemas and seen by over 39,500 cinemagoers, collecting box-office returns of more than RUB 21.6 million.
From a technical standpoint, RAMMSTEIN: Paris is the first Russian cinema event released in the new packaging and distribution format SMPTE DCP which is replacing the Interop DCP format.
Kinosfera IMAX in Moscow is the only cinema in Russia equipped with the multi-channel concert sound system FUNKTION ONE, which was installed specially for the RAMMSTEIN: Paris premiere, resulting in a magical show with powerful sound on a giant seven-storey screen.
Regional cinemas such as Passage Cinema (Ekaterinburg), Nebo (Imperiya Grez network, Nizhny Novgorod), and Star & Mlad (Voronezh), delighted Rammstein fans by showing the event in screens with fantastic Dolby Atmos sound technology.
Most cinemas that participated in the exclusive screening of RAMMSTEIN: Paris offered special themed deals and events for the band’s fans.
The Oktyabr cinema in Moscow, the biggest in Europe, offered the most authentic ‘Rammstein Day’, featuring a spectacular fire show, themed street art created by talented graffiti artists, a tattoo studio in the style of the concert, and an unprecedented giveaway of exclusive gifts from Rammstein, from a spectacular steel box containing vinyl records to concert posters signed by the band.
The success of this event shows how much Russians love this group but also their level of enthusiasm in going to the cinema to experience their favourite musicians’ artistry in a new ground-breaking way.