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EVENT CINEMA ASSOCIATION
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ECA TO LAUNCH Technical Delivery Handbook
15 JANURAY 2015
Event Cinema Association
LONDON – The Event Cinema Association will be launching its hotly anticipated Technical Delivery Handbook on Tuesday January 20, 2015. The launch, taking place at the Dolby Screening Room in Soho Square, will introduce the handbook, will be the first time the Event Cinema industry has received a set of recommendations from live capture in the venue to exhibition in a cinema, written by those in the supply chain themselves, from production companies to satellite providers, from distributors to exhibitors.
There will be an opportunity for Q&A, followed by a Dolby Atmos demonstration of the recent event cinema release of The Crucible (Digital Theatre/CinemaLive) and a light lunch reception afterwards, sponsored by Dolby.
The handbook is the brainchild of the ECA’s Managing Director Melissa Cogavin and is the culmination of a year’s worth of work from a committee of 14 industry experts, chaired by Peter Wilson (HDDC), and includes representatives from BBC Worldwide, Arqiva, LANsat, DSAT Cinema, Vue Cinemas, CinemaLive and the Royal Opera House.
Melissa Cogavin said, "We are very proud of this handbook. It echoes the mission statement of the ECA to support the event cinema industry, and we are passionate about educating and informing this growth area. We are thrilled to be launching the event with our partners Dolby and feel strongly that we are helping to legitimize this still-young industry by advocating best practice all across the supply chain."
The handbook has attracted some heavyweight and competing sponsors LANsat, Ymagis and DSAT, who all feel that this is a landmark moment in the evolution of event cinema. Simon Tandy, Chief Commercial Officer of Motion Picture Solutions (LANsat) said, "LANsat’s view on this has always been that it’s only through if everyone is on the same page technically that live content can reach cinema audiences as it was intended to be seen, so a manual aimed at raising the bar in that regard can only be a good thing, and we were more than happy to be involved."
Manel Carreras, SVP Marketing & Content Services, Ymagis said, "The Event Cinema industry has evolved sufficiently that now is is the right time for such a handbook to be published. The Event Cinema industry has reached proportions where the quality of the content cannot afford to be compromised by a lack of knowledge in its execution, so for that reason Ymagis is delighted to be endorsing such a worthwhile endeavor."
Fabrice Testa CEO of DSAT Cinema summed things up: "As a board member of the ECA and a longtime supporter of Event Cinema I am delighted the vision of this handbook has now become a reality. It gives the whole industry a reference point and we will be stronger for it as a result."
The handbook will be distributed internationally in partnership with other trade associations and via the ECA website. All ECA members will receive a free copy, with subsequent copies available at £15 + VAT. Non-members can also purchase the handbook for £75 + VAT.
The launch will take place at the Dolby Screening Room on January 20 at 11.30am-2pm with light refreshments served. All welcome but places are limited. If you would like to know more about this event or register your interest in attending, please contact email@example.com.
The Event Cinema Association was launched in September 2012. The non-profit organisation, funded entirely by subscription was set up to support and promote the developing market for cinemas looking to offer different types of live and recorded events to audiences such as operas, ballets, theatre, concerts, sport and audience question and answer debates. To date it has 66 members from 19 territories worldwide comprising of distributors, exhibitors, content providers and technical providers.
As a trade association, the ECA provides a united voice for the alternative content industry and works to rebrand live and recorded alternative content screenings as ‘event cinema’ in order to engage audiences. The ECA also distributes a quarterly trailer reel in European cinemas to promote forthcoming programming, provide a website with useful information for cinemas and event cinema providers, a live schedule of events, training guides, best practice advocacy, as well as holding training and conferences.
For further information please contact:
Melissa Cogavin, Managing Director, ECA
T: +44 (0) 203 478 9612
Isabelle Fauchet, sales consultant
About the ECA:
The Event Cinema Association is a non-profit organisation limited by guarantee, overseen by a president and 9 board directors from distribution, exhibition, services and marketing.
For details on the ECA please contact:
Adress: 223 Regent Street, London, W1B 2QD
T: +44 (0) 203 478 9612
M: +44 7501 780342
Skype: melissakeeping I @ECA100